Technocery is an innovation management consulting firm advising companies, campaigns, and conquests on how to achieve successful results. Our clients include technology startups, publicly-traded corporations, nonprofit organizations, and government institutions seeking to amplify the impact of their work at scale. Our services are proven to help teams reimagine possibilities by placing their customers, communities, and constituents at the center of their work. Our expertise ensures timely, relevant, and valuable insights and guidance to our partners in highly specialized fields.

Juan González

Founder, Managing Partner
Juan is the recognized innovator in the convergence of community and creative technology. Founder and Managing Partner of Technocery, he is a global strategic executive with over two decades of experience leading customer success, directing services firms, governing business operations, building engaged campaigns, managing organizational change, and driving the entire client, sales, workforce, and operational lifecycles.

Mr. Gonzalez is a dedicated management executive working with equity portfolio companies, consulting with leading public servants and political campaigns, and lecturing quarterly at Harvard University's Kennedy School of Government. A graduate of Dartmouth College, Juan holds a degree in History and Government and is a subject matter expert in game theory and grand strategy. Since 1997, he has been featured on ABC News, POLITICO, CRNtv, MSNBC, Electronic Gaming Monthly, Netscape.com, and Tech President. He is a passionate technology activist and avid futurist whose work is widely syndicated and referenced.

Robert Gibbons

Robert Gibbons is a legendary performance coach, sales leader, and management executive widely regarded for his mentorship in leadership and organizational development. Principal at Technocery, Mr. Gibbons brings his incredible depth and expertise as a founder, investor, and chief executive to support companies with their fundamental growth opportunities and strategic revenue challenges.

Mr. Gibbons drives revenue growth and business transformation across industries, including software, fintech, medical device, and healthcare. Celebrated for his transformational team-building and thought leadership expertise, Robert has built sales planning, analytics approaches, and operational processes that empower organizations to achieve their full potential and deliver incomparable impact in their industries. A graduate of the prestigious Owners, Presidents, and Managers (OPM) program at Harvard Business School, Mr. Gibbons brings a rare combination of organizational psychology, practical expertise, and athletic competition to his work.

Joerg Laren

Joerg Laren is a renowned intelligence analyst and operations executive, broadly considered the architect of the post-Soviet technology boom in Eastern Europe. Widely regarded as the leading specialist in economic institutional development and innovative organizational management, Mr. Laren serves as Principal at Technocery overseeing our international defense and global counter-intelligence practices.

Mr. Laren assists organizations, corporations, and governments with their transformational and disruptive challenges, driving modernization through industry and technology by reimagining the possibilities in processes. Joerg has previously served as an economic advisor to the Chancellory of the Federal Republic of Germany, an institutional policy-maker in the Benelux Union, and special intelligence attaché to the Council of Europe. A graduate of the University of Leipzig and Saint Petersburg State University, Mr. Laren holds degrees in political science and economics and a master's degree in intelligence.

John Pendleton

Ambassador Sir John Pendleton is a distinguished career diplomat and lifelong foreign service professional, widely regarded for his role in advocating for the "special relationship" enjoyed between the United Kingdom and the United States. Ambassador Pendleton serves as Principal at Technocery and leads our foreign policy, international relations, and global affairs business practices. 

Devoted to promoting a freer and more just world, Ambassador Pendleton has represented the interests of the British government for over five decades and is the recipient of numerous prestigious honors, including Knight Commander of the Most Distinguished Order of St Michael and St George (KCMG) and Knight Commander of the Most Excellent Order of the British Empire (KBE). Following an impressive foreign service record spanning missions to Africa and Asia, Ambassador Pendleton has most recently represented the United Kingdom in security and defense matters. A graduate of the University of Oxford, Ambassador Pendleton holds a master's degree in public policy and a doctorate in civil law.

This article was updated on February 20, 2024